Conquer Your Business Analytics
Module 1: Google Analytics Setup
3 Topics
Setting up your initial Google Analytics Property
Inserting your Google Analytics tracking code
Improving your data reliability
Module 2: Optimizing Your Analytics Account
5 Topics
Block your own views in Google Analytics
Enabling Demographics in Google Analytics and what they mean
Setting up Search Console through Google Analytics
How your data is processed in Google Analytics
How to set up your Views and Filters
Module 3: Interpreting Your Analytics Data
5 Topics
Finding unique visitors and pageviews in Google Analytics
Finding your best and worst performing pages in Google Analytics
Differentiating between different types of traffic in Google Analytics
Search Engine Queries and SEO in Google Analytics
Using the Search Console tools
Module 4: Using Your Analytics Data
5 Topics
Users Flow Report
Using Segments to see differences in behavior in Google Analytics
Using Channel and Content Groups in Google Analytics
How to create a Google Analytics measurement plan
Supplemental analytics tools
Module 5: Advanced Data Implementation
5 Topics
How to create a custom Dashboard in Google Analytics
How to use Google Analytics Campaigns
How to use Google Analytics Goals
How to use Dimensions and Metrics for custom Google Analytics reports
How to set up funnels in Google Analytics
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Module 2: Optimizing Your Analytics Account
Conquer Your Business Analytics
Module 2: Optimizing Your Analytics Account
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Block your own views in Google Analytics
Enabling Demographics in Google Analytics and what they mean
Setting up Search Console through Google Analytics
How your data is processed in Google Analytics
How to set up your Views and Filters
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