Course curriculum

  • 1
  • 2

    Section 2: Optimizing Your Analytics Account

    • Block Your Own Views in Google Analytics

    • Enabling Demographics in Google Analytics

    • Setting up Search Console through Google Analytics

    • How Your Data is Processed in Google Analytics

    • How to set up your Views and Filters

    • VIDEO - How to set up your Views and Filters

  • 3

    Section 3: Interpreting You Analytics Data

    • Finding your Unique Visitors and Pageviews

    • Finding your Best and Worst Pages and Posts

    • VIDEO - Finding your Best and Worst Pages and Posts

    • Differentiating between different types of website traffic

    • Search engine queries and SEO in Google Analytics

    • Using the Search Console Tools

    • VIDEO - Using the Search Console Data Highlighter tool

  • 4

    Section 4: Using Your Analytics Data

    • Users Flow Report

    • VIDEO - Users Flow Report

    • Using Segments to see differences in behavior

    • VIDEO - Using Segments to see differences in behavior

    • Using Channel and Content Groups

    • VIDEO - Using Channel and Content Groups

    • How to create an analytics measurement plan

    • Supplemental analytics tools

  • 5

    Section 5: Advanced Data Utilization

    • How to create a custom Google Analytics Dashboard

    • VIDEO - Creating a custom dashboard

    • How to use Google Analytics Campaigns

    • How to use Google Analytics Goals

    • How to use Dimensions and Metrics for custom Google Analytics Reports

    • VIDEO - Dimensions and Metrics

    • How to set up Funnels in Google Analytics

    • Afterword

Guest Instructor

Jenn Zellers

Jenn translates left-brain business for right-brain creatives over at The Creative Entrepreneurs L.A.B. As a serial entrepreneur (starting at age 11), she’s passionate about making the world a better place by helping more people actually enjoy their job. Jenn’s mission is to empower artists, photographers, designers, and makers so they can run successful businesses and make a living doing what they love!